AB 723 and Altered Images: New Legal Risks for Real Estate Marketing

In this episode of Real News Extra®, Jennifer Felten, Founder and Principal of RELAW, APC, joins Fred Felten, Operations Manager, to talk about “AB 723 Altered Images” a new California law that addresses the use of altered images in real estate marketing.

Visual marketing is powerful, but under California’s new law, it also carries new legal risk. In this video, we break down CA AB 723, the legislation addressing the use of “altered or manipulated images” in real estate advertising, and what it means for agents, brokers, and marketing professionals. With the growing use of AI and digital editing tools, this bill focuses on transparency and disclosure. AB 723 aims to ensure that photos used to market properties accurately reflect the real condition of the home, preventing misleading visuals from influencing buyers.

We discuss how AB 723 changes disclosure expectations, what types of image alterations may trigger liability, and why even well-intentioned photo enhancements can create compliance issues. This discussion focuses on real-world marketing practices, including listing photos, digital staging, and promotional materials, and explains where professionals need to exercise caution.

This is a must-watch for real estate professionals, marketers, and brokers who want to stay compliant while embracing technology in property listings. If you advertise real estate in California, understanding AB 723 is essential to avoid misrepresentation claims and regulatory exposure. This video provides practical guidance on how to market effectively while staying compliant with the law.
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